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2024
Eventbeep Growth Engine
₹3L to ₹50L MRR in eight months, on product-led growth rather than spend.
Eventbeep (Shark Tank India portfolio)
GrowthPLGEdtechP&L ownership
₹4Cr+
ARR driven
16x
MRR growth in 8 months
3L+
users in 2 months
35%
CAC reduction
TL;DR
I owned a vertical end to end — product, growth, and P&L — and rebuilt acquisition around free tools that generated their own demand.
- Scaled MRR from ₹3L to ₹50L in 8 months, driving ₹4Cr+ ARR through product-led growth
- Built lead-generation tools — assessments, certificates, interview practice — acquiring 3L+ users in 2 months
- Achieved 4X ROAS across Meta, Google, WhatsApp and Email, and rebuilt the conversion funnels
- Led a 30-member cross-functional team, drove 20% profitability, and cut CAC by 35%
- Secured a $100k grant
The shift
Explain the move from paid acquisition to product-led: which free tool worked, why it worked, and how it converted to revenue.
Unit economics
This is the section that wins founder's-office interviews. Show the CAC, the payback period, and the decision that moved profitability to 20%.